The difference between “looking good” and “being good”
This post originally appeared on Communication Director Abraham Lincoln once famously said: “Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” While Lincoln surely referred to people rather than organizations, it would make good sense to extend this allegory to […]
Brand and reputation: typical mistakes leaders make (and how to do it right)
Many will consider the terms “corporate branding” and “reputation management” as recent – or not so recent – buzzwords in the worlds of business, marketing and communications. I happen to think they’re both highly important and fully developed disciplines within business management. That’s probably not surprising given my profession as a corporate brand & reputation […]
Q2 2017 results: changing fortunes in retail, telecom and more…
Ever since the publication of Caliber’s 2017 first quarter Top 100 review in finans, we have been repeatedly approached by companies, journalists and other interested people with the same question: why are some companies trusted and liked, while others are not? This simple question is unfortunately not straight-forward to answer. Indeed all companies are different, […]
Perception is reality? I say reality is perception!
Ever since learning about the philosophical debate of perception vs. reality in philosophy class years ago, I’ve been fascinated by the topic and its applications across many areas of our lives. According to the teacher, it all started with George Berkeley, who in 1710 started a discussion around sensory perceptions that has over the years been referred […]
Business integrity: an oxymoron?
I’ll never forget that lecture in my early days of business school in New York, in which the professor proudly explained to the packed auditorium how his family managed to avoid paying taxes over the year through savvy management of the household finances. The idea of being smart about your taxes seemed harmless and sensible, but […]
Q1 2017 results: Corporate Character ranking of Denmark’s 100 most prominent companies
At Caliber we believe that companies – like people – need to possess a strong character in order to be liked and trusted by those around them. And while having character is often associated with being unique and memorable, strong character also means having integrity. People with a strong character benefit from the resulting trust […]
7 stakeholder tips from mom
Too often, companies wonder why – despite their very professional (and expensive) efforts to manage all their many stakeholders, they are not seeing the desired results on reputation, sales or customer retention. Perhaps that is because stakeholders generally don’t like to be managed at all. I propose a different path that involves looking at stakeholders […]
2016 Review: What it takes to be – and stay – trusted and liked
2016 has been a remarkable year for Caliber as we started monitoring the brands and reputations of leading organizations in Denmark on a daily basis. Our work has resulted in some very interesting insights, the essence of which we are sharing in this article. It’s about what you stand for and how you act on […]
The forgotten stakeholder of crisis management
You have weathered the storm and ticked all the boxes of crisis management. You might even enjoy a sigh of relief. But chances are you have overlooked one crucial stakeholder group: your own employees. Make sure you take three steps to avoid this. Søren Friis Larsen, director of stakeholder relations at Caliber A/S and Mannov […]
Q4 2016 results: Why do people love Lego and hate Saxo Bank?
Love and hate are harsh terms that perhaps shouldn’t be used when talking about companies and people’s perceptions of them – after all, as we said before, love’s got no business being used in the world of marketing and, well, business. But when we evaluate companies’ brand and reputation, and their perceived Corporate Character, the […]