Listening is the new black
Most marketers and advertisers love to tell stories. Storytelling, content marketing, omni-channel – the list of buzzwords is long. There is an enormous focus on how to communicate to specific segments and target audiences – and on getting the message right. But what about the simple art of listening? Søren Friis Larsen, director of stakeholder […]
Instead of trying so hard to be loved, companies should focus on 3 simple things
I always felt that one of the horrors brought to the world by social media was the like button. Call me cynical, but seeing people liking hundreds of things every day, and more importantly flaunting their liking to the world, somehow dilutes the emotion and opinion that were once associated with that verb. Then when […]