Q2 2018 results: Denmark Top 100
The second quarter in Denmark has not only witnessed a dramatic improvement in the weather – most Danish companies have also seen their reputations increase among the Danish population at the same time. The average Trust & Like Score for the 100 most prominent Danish companies has grown for the 4th consecutive quarter, now reaching […]
The problem with German companies
It’s time for German companies to figure out what they offer the world beyond superior quality One of the cool things we get to do at Caliber is sort through reams of data on public perceptions of hundreds of companies, and look for interesting insights and patterns. A few weeks ago, after compiling our reputation […]
Are Nordic people more trusting than the Germans and British?
At Caliber we monitor public perceptions of companies across Europe, and often publish reputation rankings with conclusions about what it takes to win people’s trust and affection. We were curious to see how results compare across countries, so we selected the 5 highest-scoring locally-owned companies from rankings in Denmark, Sweden, Norway, Finland, Germany and the […]
How TSB can recover its reputation
Heathrow’s Terminal 5 offers a surprising example of reputational disaster turned to advantage. Out of all the most recent reputation crises to hit British businesses, the on-going IT debacle at TSB stands out as the longest-running and most complex to unravel. But how can the reputational cost of this disaster be quantified? And more crucially, […]
Adidas is Germany’s favorite company
Adidas tops DAX 30 list of most trusted and liked companies in Germany. VW and Deutsche Bank still in bottom, while Daimler’s reputation drops dramatically. If asked to name some German companies, which names would people mention? Many would probably start with car manufacturers like BMW, Mercedes and Volkswagen, possibly followed by Europe’s largest airline […]
Can a company succeed by focusing on a narrow segment?
At Caliber we regularly publish rankings and insights about the brand and reputation of prominent companies. In our analyses we typically focus on general trends and patterns in explaining why some companies are trusted and liked, while others are not. But as the saying goes, “the devil is in the detail”. And indeed, if we […]
Q1 2018 results: Denmark Top 100
A new year brings new hopes, and while spring is somewhat delayed in Denmark this year, there are a few companies that managed to melt the ice of public skepticism and entered 2018 with a strong growth in reputation. As we do every quarter, we looked at the public perceptions of the most prominent 100 […]
Denmark top 100 – the year that was 2017
A new year has started and predictions abound – but it’s also an opportunity to summarize the year gone by. As we have done over the last year and a half, we summarized the public perceptions of Denmark’s 100 most prominent companies collected during the last quarter, and also compiled the full 2017 data. The […]
5 tips for building a strong corporate character
Companies with a durable character are more trusted by people around them. This directly impacts their long-term success, as it makes key stakeholders more loyal and willing to advocate on their behalf. Building character, however, is an ongoing process. Here are a few tips to help you along the way. 1. Don’t reinvent the wheel […]
Q3 2017 results: unexpected winners and losers
As we near the end of 2017 we have analyzed the Trust & Affection scores of Denmark’s 100 most prominent companies for Q3 (August to October) and noticed that while the Danish summer has been boring on the weather front – it has produced some interesting changes to the reputation of key companies. At first […]