2018 results: UK Top 20
At the beginning of 2018, Caliber started monitoring the 20 most known companies in the FTSE-100. We have now taken the opportunity to discover the most trusted and liked companies in the UK throughout 2018, and reflect on lessons learned from the year’s biggest movers. UK Top 20 Most Trusted & Liked Companies Earlier this […]
2018 results: Germany DAX 30
We’ve been eagerly looking forward to releasing our first annual Reputation Ranking for Germany’s DAX 30. We can now finally unveil the most trusted and liked German companies of 2018 and share with you all some key insights into 2018’s biggest movers. Our first analysis at the beginning of 2018 revealed the most reputable German […]
Super Bowl Commercials with a Purpose
Every year, over 100 million people gather around to watch the Super Bowl with friends and family. With that many viewers tuned into the same channel, advertisers fight what could be described as a battle of epic proportions; only instead of being armed with swords and shields, marketers and communication professionals have brand purpose and […]
2018 results: Denmark Top 100
At the end of every calendar quarter, we have the pleasure of calculating the quarterly Trust & Like Score given by the Danish public throughout the quarter to the 100 companies we monitor on a daily basis in Denmark – and publishing the resulting reputation ranking. But January brings with it the bonus of calculating […]
Industry Ranking Review 2018
At Caliber, we measure public perceptions of hundreds of companies around the globe on a daily basis, which helps us understand how companies can build trust and improve business results. This time we took a step further and looked at how industry sectors are perceived, as an average of the scores given to companies within […]
Business Leaders’ Focus on CSR is Misguided
CSR efforts in the business world are impressive and laudable, but the focus on CSR may have allowed companies to hide dubious ethics. It was the darling of the socially responsible investment community: The FTSE4Good Index Series – designed to measure the performance of companies demonstrating strong Environmental, Social and Governance practices – had it listed for […]
Q3 2018 results: Germany DAX 30
Earlier this year we wrote about the reputation of the biggest German companies. Lots of time has passed since then, and we are now curious to see how the leaders and laggards fared during Q3 in our Germany DAX 30 reputation ranking. Adidas is no longer Germany’s favorite company Indeed the apparel giant has lost […]
Managing brand and reputation in a digital age
The original version of this article was published in Communication Director. We’ve gone a long way in how we manage corporate brands and companies’ reputations, but reality seems to have outpaced that evolution. How can corporate communicators catch up? A couple of year ago one of Europe’s largest banks faced an interesting situation: on one […]
Q3 2018 results: Denmark Top 100
As the sunshine fades and temperatures begin to drop in the end of this third quarter, so does the average Trust & Like Score for the 100 most prominent Danish companies. Despite a growing average reputation for these companies over the previous four quarters, they are beginning to witness a bit of looming pessimism. Whether […]
Does corporate reputation impact financial performance?
It’s the holy grail of justifying corporate communications to the Board – establishing the link between reputation and financial performance. But what evidence exists to demonstrate this link? How does this change according to industry sector? And what should we as corporate communicators be most focused on to lead the debate on this issue? These […]