2020 results: Sweden S30
At the beginning of every year we aggregate the results of our daily brand & reputation monitoring around the world throughout the preceding year, and create company reputation rankings in different countries and industries. In the beginning of 2021 we did the same. This time, however, our curiosity was not just about which companies came […]
2020 results: Denmark C25
Any discussion of corporate reputation these days cannot avoid the mention of Covid-19 and its impact on public perceptions of businesses. This article is no exception. While the reputation ranking of Denmark’s 25 companies that are listed in the country’s OMX C25 stock market index is interesting in its own right, what it reveals about […]
Pharma Report 2020
In the stormy world of the global pharmaceutical sector’s reputation, 2020 has been an exceptional year. The industry has been attracting much scrutiny of its business model in recent years, and then came the Coronavirus crisis as a literal game-changer. Could it also change the tumultuous relationship between pharma and society?
2020 Global Pharma Study
Our new global study reveals how COVID-19 may reverse the sector’s reputational fortunes In the stormy world of the global pharmaceutical sector’s reputation, 2020 has been an exceptional year. The industry has been attracting much scrutiny of its business model in recent years, and then came the Coronavirus crisis as a literal game-changer. Could it […]
Swedish uniqueness in tackling Covid-19 is also reflected in reputational impact
Most Swedish companies maintained their reputation throughout the crisis – with a few notable exceptions, and an unexpected polarization of opinions in society. It would come as no surprise that as a company that preaches the importance of real-time tracking of corporate reputation – we’ve been closely following global developments in recent weeks. We were, […]
Coronavirus vs. Corporate Reputation – what’s the connection?
Early reputation data shows initial solidarity and ensuing disillusionment when it comes to public perceptions of big business. Who’s most affected and what should companies do? I’ve been working as a brand strategist and reputation advisor for over 20 years. And for over 20 years I’ve come across businesspeople who thought that corporate branding and […]
2019 Results: Germany DAX 30
Public sentiment towards business stumbles as Germany records the weakest annual growth since 2013. Production slowed, worldwide demand for capital goods declined and the overall average Trust & Like Score (TLS) for Germany’s DAX 30 companies fell by more than one point in 2019. In the beginning of the year, public sentiment remained rather stable […]
The SAS campaign caused a storm – but did it hurt the airline’s reputation?
Two weeks ago Scandinavian Airlines (SAS) became the focus of attention on social media in Denmark, Sweden and Norway following its release of a controversial video claiming that many Scandinavian traditions are in fact not local, but adopted from other cultures. The intention was to use yet another creative expression to demonstrate the value of […]
2019 Results: UK Top 20
As we embark on the beginning of a new decade, let’s look back at the major moments of 2019 and uncover what the year had in store for the UK Top 20 companies. From record-high temperatures to hundreds of thousands taking to the streets in climate strikes, followed by the collapse of London-based travel agent […]
2019 results: Denmark Top 100
2019 has been a colorful year in Denmark. It started well with the national team securing the World Cup trophy in handball, and continued with the Danish Prime Minister Mette Frederiksen’s burst of laughter in parliament – before Greta Thunberg gave everyone a bad conscience for not thinking enough about sustainability and the well-being of […]