It appears a lot has changed since the release of our 2018 results: Denmark Top 100<\/a>. E-Boks<\/strong>\u00a0is no longer Denmark\u2019s favorite company after an unprecedented\u00a06.8-point\u00a0fall to 7th<\/sup>\u00a0place.\u00a0Opening up e-postal\u00a0service to competition with\u00a0Netcompany\u2019s\u00a0latest bid<\/a>\u00a0(article in Danish)\u00a0may have caused the Danes\u00a0to view the service more critically. It will be interesting to see how e-Boks\u00a0performs over the next few quarters\u00a0\u2013 will it\u00a0make its way back to the top or follow the same path as parent company,\u00a0PostNord?\u00a0After a rough 2018 for the toy industry and the closure of Toys R Us, Lego<\/strong> has managed to once again build its way back to 1st<\/sup> place as the most trusted & loved company in Denmark. The toymaking giant has continued to hold a steady score over the years and a reserved place in the hearts of the Danes. Rema 1000<\/strong> holds on to 2nd<\/sup> place, remaining the highest-ranking non-Danish company, and is followed by K\u00f8benhavns Lufthavn<\/strong> (Copenhagen Airport) in 3rd<\/sup> place. Denmark\u2019s main international airport made its first-time debut on the podium perhaps due to last year\u2019s record number of travelers or the continuous improvements turning the airport into a luxurious dining and shopping experience \u2013 overall K\u00f8benhavns Lufthavn is on the ascent.<\/p>\n Vestas<\/strong> benefitted from a strong start in the first quarter which led to a 6.7-point rise in perceptions \u2013 propelling the company into 4th<\/sup> place and making it Q1\u2019s biggest riser. In the beginning of 2019, the wind turbine giant not only secured large orders on a global scale but also announced the nomination of former Danish prime minister Helle Thorning-Schmidt to the board. It appears Vestas could have continued climbing the ranks if it wasn\u2019t for negative news late in the quarter surrounding injuries resulting from unsafe working conditions<\/a> (article in Danish) at a factory in Spain – \u00a0eerily resembling a similar circumstance that occurred three years ago here in Denmark. It will be interesting to see how perceptions develop in Q2 and whether or not Vestas can continue its rise.<\/p>\n Another top mover over Q1 is Denmark\u2019s second largest brewery, Royal Unibrew<\/strong>, with a rise of 5.5 points. While it appears the brewery sector as a whole is bubbling up, Royal Unibrew\u2019s latest perception gain leaves it only 0.2 points behind Denmark\u2019s largest brewery, Carlsberg<\/strong> \u2013 which also made a significant rise of 3.3 points in Q1. Interestingly, the release of Carlsberg\u2019s new innovative snap pack in the beginning of Q1 wasn\u2019t enough to open a bigger reputational gap over its main competitor.<\/p>\n An interesting top riser in the first quarter of 2019 is one of the world\u2019s leading facility services company, ISS<\/strong>. With a gain of 4.4 points, the reputation of ISS is indeed being polished. The increase in public perceptions could be due to CEO Jeff Gravenhorst\u2019s interview<\/a> (article in Danish) with B\u00f8rsen in the beginning of the year. As political debates become heated over government policies, Jeff Gravenhorst took the opportunity to speak his mind and spoke from the heart. In a world with increasing political correctness, perhaps ISS\u2019 rise is a sign of the public positively receiving a breath of authenticity. After all, this is how CEO activism works best.<\/p>\n Unilever<\/strong> is typically known for championing environmental protection, but it seems to have been off to a bad start in 2019 with an 8.5-point drop over Q1. Greenpeace\u2019s article<\/a> portraying Unilever as one of the top plastic polluters in the Philippines could be the reason affecting public trust \u2013 especially when it comes to brand integrity (indeed another big faller was Nestl\u00e9<\/strong>, also criticized by Greenpeace). As the conglomerate continues to tackle single-use plastics, it will be interesting to see where perceptions lead.<\/p>\n German Aldi<\/strong> also seems to have been struggling in Q1. The German supermarket chain fell 8.0 points to seal its place as Denmark\u2019s least trusted and liked grocery store. Perhaps Aldi\u2019s product offering isn\u2019t what Danes are looking for. Danish consumers appear to be preferential towards ecological-centric selections \u2013 a product strategy<\/a> (article in Danish) adopted by competitor Lidl<\/strong> who now leads by 8.9 points. It will be interesting the see if Aldi adopts a new strategy and whether or not it will help to increase perceptions.<\/p>\n Flying Tiger <\/strong>experienced a 7.1-point drop after a story from TV2 Lorry went viral<\/a> (article in Danish). A local man found boxes after boxes of unopened glasses, bags, calendars, iPhone covers, notebooks and more in a dumpster belonging to Flying Tiger in Copenhagen. Many have refused to set foot inside a Flying Tiger store again as this oversight displayed a corporate \u201cindifference to nature, the environment and the future generations.\u201d \u00a0As resources become more scarce and the effects of climate change more real, the public\u2019s expectations of businesses are growing \u2013 and resource waste on this level is less likely to go unnoticed.<\/p>\n A few rather surprising top movers in the first quarter of 2019 came from the financial industry. Our 2018 industry ranking<\/a> revealed that the banking and financial sector isn\u2019t anywhere near the top of the list but our global finance study<\/a> identified that perceptions are slowly improving. It appears the rather infamous Danske Bank<\/strong> is starting to recover with a gain of 6.4 points. Spar Nord Bank<\/strong> is also seeing improvements with a 5.6-point increase. However, it is now Nykredit<\/strong> (-9.4 points) and Saxo Bank<\/strong> (-8.5 points) that are starting to feel the heat. Perhaps the elections to the board of representatives of Nykredit\u2019s parent company, and the resulting drop in probability for a decrease of mortgage admin<\/a> fees, could be to blame for the former \u2013 while Saxo Bank\u2019s latest offer for BinckBank may explain the latter. In any case, it seems that perceptions are averaging for all players across the financial industry.<\/p>\n The beginning of 2019 was eventful with some surprising reputational outcomes \u2013 with the likes of ISS\u2019 CEO activism and Flying Tiger\u2019s resource waste, and all the way down to Aldi\u2019s product and Unilever\u2019s packaging choices, Q1 2019 has had a lot of lessons to offer. Consumer expectations are constantly changing and the companies that keep track seem to stay ahead of the pack.<\/p>\n <\/p>\n ABOUT THE STUDY<\/em> ________________________________________________________________<\/p>\n If you are interested in this topic you might like the following:<\/strong><\/p>\n Trust in Financial Sector \u2013 Global Study 2019<\/a>![\"Denmark](\"https:\/\/groupcaliber.com\/wp-content\/uploads\/Denmark-Top-100-Q1-2019.jpg\")
<\/a><\/p>\nTop Risers<\/span><\/strong><\/h2>\n
![\"Denmark](\"https:\/\/groupcaliber.com\/wp-content\/uploads\/Denmark-Top-100-Q1-2019-movements.jpg\")
<\/a><\/p>\nTop Fallers<\/span><\/strong><\/h2>\n
Finance at a Glance<\/span><\/strong><\/h2>\n
Conclusion<\/span><\/strong><\/h2>\n
\nThe results are based on Caliber\u2019s real-time tracking study that measures public perceptions of the most prominent companies in Denmark on a daily basis. The scores underpinning the ranking are based on the average responses to 2 separate questions presented on a 1-7 scale: to what extent respondents trust<\/strong> and like<\/strong> each company. The scores are then normalized into a 0-100 scale without any weighting or adjustments. The Q1 2019 results are based on approximately 17.000 evaluations from more than 1.600 unique respondents. Quarterly results are representing the Danish population along key demographic indicators. As the data is collected on a daily basis, rather than on an ad-hoc basis as is often the case in comparable studies, results can be seen as being representative of all news and activities that occurred throughout the measured periods. All results shown in the Top 100 ranking can be further broken down along age, gender, geography and occupation.<\/em><\/p>\n
\n2018 results: Denmark Top 100<\/a>
\nIndustry Ranking Review 2018<\/a><\/p>\n