Germany’s Most Trusted & Liked Companies<\/span><\/strong><\/h2>\n![\"Germany](\"https:\/\/groupcaliber.com\/wp-content\/uploads\/DAX30-2018-v2.jpg\")
<\/a><\/p>\nIt seems Siemens<\/strong> has taken a step up with its recent investment plans of \u20ac600 million<\/a> in the German capital, capturing the hearts of the German public as the industrial manufacturing conglomerate takes 1st<\/sup> place as Germany\u2019s most Trusted & Liked DAX 30 company of 2018. Not far behind, sportswear giant Adidas <\/strong>fell a little out of balance during Q3 but managed to make the right cut coming in 2nd<\/sup> for the year with their continued innovation like the Speedfactory<\/a> and focus on sustainability. At 3rd<\/sup> place Europe\u2019s and Germany\u2019s largest airline Lufthansa<\/strong> shows how continued focus on quality<\/a>\u00a0and stakeholders can bring attitudes to new altitudes \u2013 despite rising fuel costs, strikes and the messy Air Berlin integration (and the negative impact<\/a> they\u2019ve had on profitability).<\/p>\nA question of integrity<\/span><\/strong><\/h2>\nThe German automotive supplier Continental<\/strong> takes the spotlight as our top riser for 2018 (+5.1 points), making its way to secure its position as the 4th<\/sup> most Trusted & Liked company in Germany \u2013 tied with BMW<\/strong>. This rise is most likely linked not only to the company\u2019s consistent focus on product quality and innovation \u2013 winning The German Design Council\u2019s German Innovation Award<\/a> for the 8th<\/sup> time \u2013 but also due to its business transformation in line with the industry\u2019s move towards electric and self-driving cars. From tackling environmental challenges and recently receiving an award for carbon reduction, to stakeholder engagement to drive sustainable sourcing, all the way down to improving corporate culture with their global flexibility initiative<\/a> and recognition by Forbes for the third time as one of the best employers<\/a> of 2018; Continental<\/strong>\u2019s 360\u00b0 stakeholder focus may have helped boost its record of integrity and consequentially, public perceptions.<\/p>\n![\"Germany](\"https:\/\/groupcaliber.com\/wp-content\/uploads\/DAX30-Changes-2018-1.jpg\")
<\/a><\/p>\nOne of the world\u2019s largest steel producers, ThyssenKrupp<\/strong>, also raised perceptions (+4.5 points) through applying innovation to tackle relevant issues and in turn, increase perceived authenticity and integrity. With solutions like Oxyfuel\u2019s ability to capture CO2<\/sub> during cement production and the Carbon2Chem turning emissions from steel production into resources, it\u2019s no wonder ThyssenKrupp<\/strong> was awarded by the CDP for being one of the world\u2019s best companies in climate protection for the third time in a row.<\/p>\nHowever, integrity isn\u2019t just about signing up to help stop climate change. Financial services provider Allianz<\/strong> (+4.6 points), recovering from the costliest year ever for the insurance industry in 2017, reported itself to the ASIC for misleading customers<\/a> and admitted to their mistake with honesty. The company didn\u2019t wait for the watchdog to call their bluff, but owned up to the mistake and committed to compensating customers. What could have turned into a PR nightmare, turned out to be an example of how integrity doesn\u2019t go unnoticed.<\/p>\nOn the other hand, \u00a0Deutsche Bank<\/strong> may have learned just how much a lack of integrity can hurt perceptions. It seems committing to save the environment isn\u2019t enough in the midst of on-going misconduct and scandal surrounding the Panama Papers<\/a>. Comments like that of Jimmy Gurul\u00e9, a former US assistant attorney general who is a professor of criminal law at Notre Dame Law School (\u201cthey are not genuine and sincere about changing this culture of noncompliance\u201d), may indicate a general sentiment of the bank\u2019s inauthenticity and lack of integrity which could have been behind its slide to the bottom of the charts \u2013 in the ranks with Germany\u2019s most love-to-hate landlord, Vonovia<\/strong>.<\/p>\nSpeaking of which, Vonovia<\/strong> had its own episode this year as growing unrest over rising rent prices<\/a> led to protesters taking to the streets. The company was under scrutiny by tenants for profiting off their recent \u2018modernization\u2019 renovations which caused rent prices to increase more than energy savings<\/a>. Perhaps using a just cause to profit at others\u2019 expense is a perfect antonym to integrity as the company fell 4.9 points over 2018. And as rent prices rise, Merck<\/strong>\u2019s decision to relocate jobs overseas<\/a> couldn\u2019t have come at a worse time \u2013 possibly contributing to its slide by 4.2 points in the Trust & Like Score in 2018.<\/p>\nStay tuned as we release our quarterly results for Germany\u2019s DAX 30 companies throughout 2019 \u2013 and as always, feel free to send us your comments or questions!<\/p>\n
<\/p>\n
ABOUT THE STUDY<\/em>
\nThe results are based on Caliber\u2019s real-time tracking study that measures public perceptions of the DAX 30 companies in Germany on a daily basis. The scores underpinning the ranking are based on the average responses to 2 separate questions presented on a 1-7 scale: to what extent respondents\u00a0trust<\/strong>\u00a0and\u00a0like<\/strong>\u00a0each company. The scores are then normalized into a 0-100 scale without any weighting or adjustments. The 2018 results are based on more than 12.000 evaluations coming from more than 1.800 unique respondents in the period of 17 May to 31 December 2018, representing the\u00a0German population along key demographic indicators. As the data is collected on a daily basis, rather than on an ad-hoc basis as is often the case in comparable studies, results can be seen as reflecting all news and activities that occurred throughout the measured period. All results shown in the DAX 30 ranking can be further broken down on age, gender, geography and professional background of respondents (e.g. profession, seniority, etc.).<\/em><\/p>\n________________________________________________________________<\/p>\n
If you are interested in this topic you might like the following:<\/strong>
\n2019 results: Germany DAX 30<\/a>
\nQ2 2019 results: Germany DAX 30<\/a>
\nQ1 2019 results: Germany DAX 30<\/a>
\nQ3 2018 results: Germany DAX 30<\/a>
\nThe problem with German companies<\/a>
\nAdidas is Germany\u2019s favorite company<\/a><\/p>\n
<\/a><\/p>\nIt seems Siemens<\/strong> has taken a step up with its recent investment plans of \u20ac600 million<\/a> in the German capital, capturing the hearts of the German public as the industrial manufacturing conglomerate takes 1st<\/sup> place as Germany\u2019s most Trusted & Liked DAX 30 company of 2018. Not far behind, sportswear giant Adidas <\/strong>fell a little out of balance during Q3 but managed to make the right cut coming in 2nd<\/sup> for the year with their continued innovation like the Speedfactory<\/a> and focus on sustainability. At 3rd<\/sup> place Europe\u2019s and Germany\u2019s largest airline Lufthansa<\/strong> shows how continued focus on quality<\/a>\u00a0and stakeholders can bring attitudes to new altitudes \u2013 despite rising fuel costs, strikes and the messy Air Berlin integration (and the negative impact<\/a> they\u2019ve had on profitability).<\/p>\n The German automotive supplier Continental<\/strong> takes the spotlight as our top riser for 2018 (+5.1 points), making its way to secure its position as the 4th<\/sup> most Trusted & Liked company in Germany \u2013 tied with BMW<\/strong>. This rise is most likely linked not only to the company\u2019s consistent focus on product quality and innovation \u2013 winning The German Design Council\u2019s German Innovation Award<\/a> for the 8th<\/sup> time \u2013 but also due to its business transformation in line with the industry\u2019s move towards electric and self-driving cars. From tackling environmental challenges and recently receiving an award for carbon reduction, to stakeholder engagement to drive sustainable sourcing, all the way down to improving corporate culture with their global flexibility initiative<\/a> and recognition by Forbes for the third time as one of the best employers<\/a> of 2018; Continental<\/strong>\u2019s 360\u00b0 stakeholder focus may have helped boost its record of integrity and consequentially, public perceptions.<\/p>\n One of the world\u2019s largest steel producers, ThyssenKrupp<\/strong>, also raised perceptions (+4.5 points) through applying innovation to tackle relevant issues and in turn, increase perceived authenticity and integrity. With solutions like Oxyfuel\u2019s ability to capture CO2<\/sub> during cement production and the Carbon2Chem turning emissions from steel production into resources, it\u2019s no wonder ThyssenKrupp<\/strong> was awarded by the CDP for being one of the world\u2019s best companies in climate protection for the third time in a row.<\/p>\n However, integrity isn\u2019t just about signing up to help stop climate change. Financial services provider Allianz<\/strong> (+4.6 points), recovering from the costliest year ever for the insurance industry in 2017, reported itself to the ASIC for misleading customers<\/a> and admitted to their mistake with honesty. The company didn\u2019t wait for the watchdog to call their bluff, but owned up to the mistake and committed to compensating customers. What could have turned into a PR nightmare, turned out to be an example of how integrity doesn\u2019t go unnoticed.<\/p>\n On the other hand, \u00a0Deutsche Bank<\/strong> may have learned just how much a lack of integrity can hurt perceptions. It seems committing to save the environment isn\u2019t enough in the midst of on-going misconduct and scandal surrounding the Panama Papers<\/a>. Comments like that of Jimmy Gurul\u00e9, a former US assistant attorney general who is a professor of criminal law at Notre Dame Law School (\u201cthey are not genuine and sincere about changing this culture of noncompliance\u201d), may indicate a general sentiment of the bank\u2019s inauthenticity and lack of integrity which could have been behind its slide to the bottom of the charts \u2013 in the ranks with Germany\u2019s most love-to-hate landlord, Vonovia<\/strong>.<\/p>\n Speaking of which, Vonovia<\/strong> had its own episode this year as growing unrest over rising rent prices<\/a> led to protesters taking to the streets. The company was under scrutiny by tenants for profiting off their recent \u2018modernization\u2019 renovations which caused rent prices to increase more than energy savings<\/a>. Perhaps using a just cause to profit at others\u2019 expense is a perfect antonym to integrity as the company fell 4.9 points over 2018. And as rent prices rise, Merck<\/strong>\u2019s decision to relocate jobs overseas<\/a> couldn\u2019t have come at a worse time \u2013 possibly contributing to its slide by 4.2 points in the Trust & Like Score in 2018.<\/p>\n Stay tuned as we release our quarterly results for Germany\u2019s DAX 30 companies throughout 2019 \u2013 and as always, feel free to send us your comments or questions!<\/p>\n <\/p>\n ABOUT THE STUDY<\/em> ________________________________________________________________<\/p>\n If you are interested in this topic you might like the following:<\/strong>A question of integrity<\/span><\/strong><\/h2>\n
<\/a><\/p>\n
\nThe results are based on Caliber\u2019s real-time tracking study that measures public perceptions of the DAX 30 companies in Germany on a daily basis. The scores underpinning the ranking are based on the average responses to 2 separate questions presented on a 1-7 scale: to what extent respondents\u00a0trust<\/strong>\u00a0and\u00a0like<\/strong>\u00a0each company. The scores are then normalized into a 0-100 scale without any weighting or adjustments. The 2018 results are based on more than 12.000 evaluations coming from more than 1.800 unique respondents in the period of 17 May to 31 December 2018, representing the\u00a0German population along key demographic indicators. As the data is collected on a daily basis, rather than on an ad-hoc basis as is often the case in comparable studies, results can be seen as reflecting all news and activities that occurred throughout the measured period. All results shown in the DAX 30 ranking can be further broken down on age, gender, geography and professional background of respondents (e.g. profession, seniority, etc.).<\/em><\/p>\n
\n2019 results: Germany DAX 30<\/a>
\nQ2 2019 results: Germany DAX 30<\/a>
\nQ1 2019 results: Germany DAX 30<\/a>
\nQ3 2018 results: Germany DAX 30<\/a>
\nThe problem with German companies<\/a>
\nAdidas is Germany\u2019s favorite company<\/a><\/p>\n