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<\/a><\/p>\n(click on the image to view full ranking)<\/span><\/em><\/p>\n The Danske Bank<\/strong> money laundering scandal continues to make headlines, and the impact of this story on the sector\u2019s reputation seems to be evolving. The bank\u2019s reputation has now fallen to a new all-time low score of 37.8 \u2013 an unusually dramatic drop of more than 10 points in one quarter \u2013 ranking it at #98 on the top 100 list, still above L\u2019Easy<\/strong> (which has also dropped significantly this quarter) and PostNord<\/strong>. However, while other banks had previously benefitted from the scandal and witnessed significant improvements in their reputations in Q2 \u2013 now most are seeing a significant pullback: Nordea<\/strong>, Arbejdernes Landsbank<\/strong> and Nykredit<\/strong> are feeling the hit, while Jyske Bank<\/strong> and Sydbank<\/strong> manage to be the only ones breaking the trend. It seems the scale of the scandal is leading to increasing scrutiny amongst stakeholders within the financial industry overall, meaning that proactive measures to reassure these stakeholders may be imperative. Amidst the chaos, one player in the sector seems to be charting its own path entirely: Nets<\/strong>, the payment service provider, has chalked up a reputational rise of 2.7 points, completing a remarkable 16-point improvement over the last 12 months \u2013 lifting its rank from #78 in Q3 2017 to #23 now, tying with Carlsberg Group. Nets\u2019 reputational recovery journey over the last 12 months has been consistent and impressive, and suggests the company is now perceived more as a digital service provider than a financial one.<\/p>\n While the overall Danish market appears to be witnessing a pullback in optimism, differentiation looks to be paying off on the industry level. Taking a closer look within the media industry, there is a significant downward trend this third quarter. Traditional print media brands appear to be hit the hardest with Aller Media<\/strong> dropping by over 5 points this quarter; Berlingske Media<\/strong> and JP\/Politikens Hus<\/strong> suffer a similar fate, while even DR<\/strong> and Egmont<\/strong> are starting to feel this pullback, too. Surprisingly, TV2<\/strong> is managing to differentiate itself, growing a large online news audience, and in turn seeing a significant increase to their reputation, moving up to rank #21.<\/p>\n It is not only the media industry where differentiation appears to be paying off. \u00a0The telecom industry is also witnessing a significant decrease across the board in terms of reputation, with Telia<\/strong> and Three<\/strong> both dropping significantly. This time it\u2019s the industry leader, TDC<\/strong>, that managed to differentiate itself to become the only mover within the industry experiencing any reputational growth \u2013 which may be the result of the recent appointment of a new CEO.<\/p>\n Two other noteworthy companies that are bucking the pessimistic trend this quarter are Falck<\/strong> and A.P. M\u00f8ller-M\u00e6rsk<\/strong>, both of whom continuing their recovery from last year\u2019s reputational troubles.<\/p>\n The Norwegian retailer Rema 1000<\/strong> has been dominating the top of our reputation ranking in Denmark for some time, but this quarter it has reached its highest score yet of 79.1, becoming the country\u2019s second most trusted & liked company. However, it\u2019s another player from the neighbor to the north whose power waned this quarter \u2013 Europe\u2019s favorite new low-cost carrier Norwegian<\/strong>. While the airline has kept winning awards and accolades, the media coverage of its rising debt and financial troubles has apparently had a large impact on its reputation \u2013 which dropped by 8.7 points and 26 ranks to be positioned at #76. This is an interesting example of how a company\u2019s reputation is not only affected by customer experiences \u2013 but also by the company\u2019s financial stability.<\/p>\n Last but not least, we come to an interesting tale on the changing fortunes of H&M<\/strong>: in the beginning of this year the fashion retailer sparked worldwide controversy over the \u2018Monkey Hoodie\u2019 incident, causing the company to fall 11 places in rank down to #65 of Denmark\u2019s top 100 companies in Q1. The fashion label took quick proactive measures to sincerely apologize, recall the hoodie and hire a diversity leader to promote inclusiveness within the brand. As H&M continues to stay dedicated to making amends for their mistake, it seems sincerity doesn\u2019t go unnoticed. This third quarter, the Swedish fashion brand has finally recovered, rising 15 places to #45, surpassing even their 2017 Q3 ranking. It seems that quick, sincere actions are essential, but steady dedication wins the race.<\/p>\n <\/p>\n <\/p>\n ABOUT THE STUDY<\/em> <\/p>\n If you are interested in this topic you might like the following:<\/strong><\/p>\n Q2 2018 results: Denmark Top 100<\/a><\/p>\nThe Bank Tank<\/span><\/strong><\/h2>\n
Differentiation making the difference <\/span><\/strong><\/h2>\n
The Norwegian reign wanes<\/span><\/strong><\/h2>\n
Proactive measures paying off<\/span><\/strong><\/h2>\n
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\nThe results are based on Caliber\u2019s real-time tracking study that measures public perceptions of the most prominent companies in Denmark on a daily basis. The scores underpinning the ranking are based on the average responses to 2 separate questions presented on a 1-7 scale: to what extent respondents trust<\/strong> and like<\/strong> each company. The scores are then normalized into a 0-100 scale without any weighting or adjustments. The quarterly results are based on more than 13.000 evaluations coming from more than 3.000 unique respondents, representing the\u00a0Danish population along key demographic indicators. As the data is collected on a daily basis, rather than on an ad-hoc basis as is often the case in comparable studies, results can be seen as being representative of ALL events\/news\/activities that occurred during the measured period (Q3 2018). All results shown in the Top 100 ranking can be further broken down on age, gender, geography and professional background of respondents (e.g. profession, seniority, etc.).<\/em><\/p>\n