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<\/p>\nAs we near the end of 2017 we have analyzed the Trust & Affection scores of Denmark\u2019s 100 most prominent companies for Q3 (August to October) and noticed that while the Danish summer has been boring on the weather front \u2013 it has produced some interesting changes to the reputation of key companies.<\/p>\n
At first sight, the top risers and fallers suggest that there haven\u2019t been any dramatic movements, other than PostNord and Nets regaining some of the goodwill they had lost earlier this year:<\/p>\n
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However, when comparing the Top 10 companies of each quarter this year, some interesting new entrants pop up:<\/p>\n
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The most interesting \u201cnewcomer\u201d in the Top 10 is undoubtedly Matas. The company has gained strongly in public trust and affection throughout 2017, which earned it a place in the Top 5 most reputable companies in Denmark in Q3. In fact, Matas made a remarkable climb of 15 positions since the Q1 publication earlier this year.<\/p>\n
Another fast-climbing \u201cgazelle\u201d is the discounter Lidl. We have previously written about the impressive journey that Rema 1000 has been through<\/a> to earn the place as one of the most trusted and liked companies in Denmark (currently #3 in the ranking). It seems now that Lidl has been able to ride the wave of \u201cconscientious discounters\u201d becoming ever more popular, improving its trust & affection score by more than 6-points since Q1 2017 \u2013 which is more than any other company has achieved this year in Denmark.<\/p>\n On the other end of the table we find the long-term leader A.P. Moller-Maersk, losing 4 points of its Trust & Affection score from earlier in 2017 (only Facebook did worse by losing 7 points since Q1). APM\u2019s scores have remained remarkably stable since we first started our tracking in the summer of 2016, despite all the negative news surrounding the company, including its worst-ever financial results in 2016. It seems, though, that the break-up of the company into two independent entities, which was announced in September (the score dropped by 5 points in that month alone!), was the straw that broke the Danish public\u2019s back \u2013 at least perception-wise.<\/p>\n Following the monthly development of the Top 100 ranking proves that there can be no status quo when it comes to the public trust and affection. Even the most reputable companies, like A.P. Moller-Maersk and Novo Nordisk (and even LEGO as we found out in November<\/a>), can suffer from bad publicity. And those who have been regarded as underdogs for some time \u2013 like Lidl or GLS \u2013 have all the chances of making it to the top given the right actions.<\/p>\n We are looking forward with anticipation to the results of Q4 and with it the full 2017 results, which we will publish here in January. Until then we wish you all an enjoyable holiday season and a happy new year \u2013 full of trust and affection from those around you!<\/p>\n