{"id":4525,"date":"2017-09-25T09:31:18","date_gmt":"2017-09-25T09:31:18","guid":{"rendered":"https:\/\/groupcaliber.com\/?p=589"},"modified":"2022-01-21T13:08:57","modified_gmt":"2022-01-21T13:08:57","slug":"tdc-group","status":"publish","type":"post","link":"https:\/\/groupcaliber.banyodev.dk\/index.php\/2017\/09\/25\/tdc-group\/","title":{"rendered":"TDC Group"},"content":{"rendered":"<p>With over 130 years of history and more than 8,000 employees, <a href=\"https:\/\/tdcgroup.com\" target=\"_blank\" rel=\"noopener noreferrer\">TDC Group<\/a> is the leading communication and entertainment provider in Denmark. With a strong company and a strong Brand, TDC felt the need to better articulate its \u2018reason for being\u2019 \u2013 and thereby connect its activities across marketing, CSR, communications and HR under one umbrella.<\/p>\n<p>&gt;We reviewed the company\u2019s plethora of stakeholder insights, and spent time with key departments and people within TDC to get to know its culture and strategy better. We then distilled this knowledge, and worked with senior management to translate it into a clear, compelling and differentiated Brand Purpose.<\/p>\n<p>\u201dBringing people closer together\u201d reflects what TDC has always been, and always will be, about: shortening distances between people, communities and companies, whether it is through the company\u2019s technology, infrastructure and services \u2013 or through its long-term involvement in Danish society.<\/p>\n<p>The new Purpose that was adopted in early 2016 is helping the company re-engage its staff and transform its culture \u2013 as well as tell a clearer and more effective story that spans its various activities.<\/p>\n<p style=\"text-align: center;\">\n<embed src=\"https:\/\/www.youtube.com\/embed\/122kuDxOmfk\" width=\"500\" height=\"283\"><\/p>\n<blockquote><p>Shahar and his team did an excellent job navigating us through a complex process with many internal stakeholders and a large amount of input and data \u2013 resulting in a strong outcome that won the support of both management and staff, and provided the company with a great tool for alignment, inspiration and advocacy.<\/p><\/blockquote>\n<p style=\"text-align: right;\"><em>Jens Aal\u00f8se<\/em><br \/>\n<em>Group CCO &amp; Stakeholder Relations, TDC<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With over 130 years of history and more than 8,000 employees, TDC Group is the leading communication and entertainment provider in Denmark. With a strong company and a strong Brand, TDC felt the need to better articulate its \u2018reason for being\u2019 \u2013 and thereby connect its activities across marketing, CSR, communications and HR under one [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[11],"tags":[],"industry":[],"class_list":["post-4525","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-cases","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/posts\/4525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/comments?post=4525"}],"version-history":[{"count":2,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/posts\/4525\/revisions"}],"predecessor-version":[{"id":6823,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/posts\/4525\/revisions\/6823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/media\/6822"}],"wp:attachment":[{"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/media?parent=4525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/categories?post=4525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/tags?post=4525"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/industry?post=4525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}