{"id":4524,"date":"2017-03-25T09:24:05","date_gmt":"2017-03-25T09:24:05","guid":{"rendered":"https:\/\/groupcaliber.com\/?p=585"},"modified":"2022-01-21T13:09:48","modified_gmt":"2022-01-21T13:09:48","slug":"danske-bank","status":"publish","type":"post","link":"https:\/\/groupcaliber.banyodev.dk\/index.php\/2017\/03\/25\/danske-bank\/","title":{"rendered":"Danske Bank"},"content":{"rendered":"<p><a href=\"http:\/\/www.danskebank.com\" rel=\"noopener noreferrer\" target=\"_blank\">Danske Bank<\/a> is a universal Nordic bank serving all types of customers &#8211; from personal customers and businesses to large institutional clients.<\/p>\n<p>In 2016, the bank wanted to evaluate the position of its Master brand, the perceptions of all key stakeholder groups and the logic behind its Brand portfolio.<\/p>\n<p>We conducted an overall assessment of  these three areas by reviewing a large amount of existing knowledge and insights, auditing key touch-points of the bank and its many sub-brands, conducting primary research, meeting internal stakeholders and identifying relevant best practices.<\/p>\n<p>Our findings and recommendations are now informing a series of decisions by the bank\u2019s senior management.<\/p>\n<p>As we work with it to implement the recommendations, Danske Bank is becoming a more stakeholder-informed and brand-driven entity \u2013 as befits a national icon that is so deeply embedded in Nordic societies and economies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danske Bank is a universal Nordic bank serving all types of customers &#8211; from personal customers and businesses to large institutional clients. In 2016, the bank wanted to evaluate the position of its Master brand, the perceptions of all key stakeholder groups and the logic behind its Brand portfolio. We conducted an overall assessment of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"industry":[],"class_list":["post-4524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"_links":{"self":[{"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/posts\/4524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/comments?post=4524"}],"version-history":[{"count":2,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/posts\/4524\/revisions"}],"predecessor-version":[{"id":6825,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/posts\/4524\/revisions\/6825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/media\/6824"}],"wp:attachment":[{"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/media?parent=4524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/categories?post=4524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/tags?post=4524"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/industry?post=4524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}