{"id":1543,"date":"2018-09-24T11:48:54","date_gmt":"2018-09-24T11:48:54","guid":{"rendered":"https:\/\/groupcaliber.com\/?p=1543"},"modified":"2022-01-20T16:14:13","modified_gmt":"2022-01-20T16:14:13","slug":"does-a-good-reputation-lead-to-good-profits","status":"publish","type":"post","link":"https:\/\/groupcaliber.banyodev.dk\/index.php\/2018\/09\/24\/does-a-good-reputation-lead-to-good-profits\/","title":{"rendered":"Does a good reputation lead to good profits?"},"content":{"rendered":"<p>Conventional wisdom in our industry says that it pays to have a good reputation, as people are more likely to buy products and services from companies they trust. But does a good reputation really lead to a better profitability? We decided to check this out \u2013 and we started by looking at the UK market.<\/p>\n<p>When we examined the most well-known FTSE100 companies, and compared their respective year-to-date reputation scores with their year-to-date profitability figures, we were hoping to find a nice upward-sloping regression line indicating a positive linear relationship between these two things. We didn\u2019t.<\/p>\n<p>Instead, we found that some of the country\u2019s most trusted and liked companies, lime Morrisons and M&amp;S, were also the least profitable ones \u2013 while a company like HSBC was one of the most disliked and untrusted, but also the most profitable. Does this mean the conventional wisdom is completely wrong?<\/p>\n<p><a href=\"https:\/\/groupcaliber.com\/wp-content\/uploads\/TrustProfitLondon.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1560\" src=\"https:\/\/groupcaliber.com\/wp-content\/uploads\/TrustProfitLondon.jpg\" alt=\"\" width=\"740\" height=\"476\"><\/a><\/p>\n<p>We have several theories about why this is so, but we decided to gather some other experts to debate the topic: on 3 Oct. 2018 we\u2019ll be joining <a href=\"https:\/\/www.lloydsbankinggroup.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lloyds Banking Group<\/a>, <a href=\"http:\/\/www.communicatemagazine.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Communicate magazine<\/a> and<a href=\"http:\/\/www.repute.associates\" target=\"_blank\" rel=\"noopener noreferrer\"> Repute Associates<\/a> in a panel debate in London that attempts to delve deeper into this matter. We\u2019ll update this post with insights from the debate, but meanwhile we\u2019d like to hear your own thoughts:<\/p>\n<p><strong>WHAT DO YOU THINK EXPLAINS THE CHART ABOVE SHOWING NO CORRELATION BETWEEN REPUTATION AND PROFITABILITY? ARE THE TWO IN FACT DISCONNECTED?<\/strong><\/p>\n<p>Write your comments below, and stay tuned for our follow-up after the London debate!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conventional wisdom in our industry says that it pays to have a good reputation, as people are more likely to buy products and services from companies they trust. But does a good reputation really lead to a better profitability? We decided to check this out \u2013 and we started by looking at the UK market. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"industry":[],"class_list":["post-1543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"_links":{"self":[{"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/posts\/1543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/comments?post=1543"}],"version-history":[{"count":3,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/posts\/1543\/revisions"}],"predecessor-version":[{"id":4520,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/posts\/1543\/revisions\/4520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/media\/4519"}],"wp:attachment":[{"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/media?parent=1543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/categories?post=1543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/tags?post=1543"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/groupcaliber.banyodev.dk\/index.php\/wp-json\/wp\/v2\/industry?post=1543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}