Does a good reputation lead to good profits?
Conventional wisdom in our industry says that it pays to have a good reputation, as people are more likely to buy products and services from companies they trust. But does a good reputation really lead to a better profitability? We decided to check this out – and we started by looking at the UK market. […]
Does “the role of business in society” equal CSR?
I had the pleasure of moderating a regional EACD debate in Copenhagen on 15 May, which brought together corporate communicators, marketers, academics and CSR executives – and focused on the topic of the changing role of business in society. To clear things up right off the bat I posed this question at the very beginning […]
Meet us at the European Communication Summit in Berlin on 14 June
Caliber is the proud sponsor of the 2018 European Communication Summit, organized by the European Association of Communication Directors (EACD). This year, for the first time, the summit takes place in Berlin instead of Brussels. This year’s event will focus on transformation and technology in the work of corporate communicators – accordingly, our own presentation […]
Compare your brand and reputation across different countries with <u>Map View</u>
With Caliber’s Real-Time Tracker it has long been possible to measure your company’s brand and reputation in multiple countries. The results are available in real time and accessible through the user friendly online dashboard. We are now introducing the new Map View feature based on Google Maps that allows for visual comparison of scores across […]
The role of business in society – how to get it right
Join us on 15th of May at the upcoming European Association of Communication Directors (EACD) event in Copenhagen, where our CEO, Shahar Silbershatz will moderate a panel discussion about the changing role of business in society.
What is Real-time Tracker?
In a multi-stakeholder world there is only one business metric that matters – watch how the Trust & Like Score real-time dashboard helps communications and marketing departments improve planning, reporting and risk management.
Breakfast Seminar at Caliber A/S on 29 March
PURPOSE – THE NEW FORMULA FOR SUCCESS? Talk of purpose has crept into all companies who are looking for the latest cure to increase performance, to provide employees with meaningfulness and to turn customers into fans. Many companies are succeeding in embedding purpose into their way of doing business, and the majority of executives surveyed […]
Why we launched Caliber …
For too long, companies have managed their external personas separately from their internal identities. That meant a gap between perceptions and reality, and that gap grew even wider with the introduction of CSR – which was managed as a separate initiative rather than woven into the company’s DNA. But these gaps are becoming less and […]